Simon Pleasants:	Rebecca spot on about speaking in the positive -- what to do, not what not to do. The comms advice I repeat most is: "say what it is, not what it isn't".
Barbara Ryan:	Great advice Simon!

suzy Claringbould:	Love Isaia's backdrop, tells the story, its all about place
Lucy Hayes:	Layering a perfect way to describe!

Simon Pleasants:	Archetypes and Context - yes! 
In emergency comms, we rely on maximising the number of people who will want to repeat our stories. So our approach to messaging should be to harmonise in the context of the repetition. 
What we say needs to be close to what they will want to say to their stakeholders.
Barbara Ryan:	Yes, the combination of what people are thinking, feeling and doing should drive our comms.

Scot Walker:	Great info thanks. Why do TV reporters stand in flood waters and show visuals of cars driving through flood waters when the key safety message is the exact opposite? How do we engage news directors and journos to correct that?
Melanie Taylor:	The 'million dollar' question!
Danika Dent:	"Never go through floodwater" is not specific to ankle-deep-knee deep or chest deep. But TV is visual, the concern is eyes on screen, not necessarily the safety message

suzy Claringbould:	So standards based on the value of doing no harm to people. Which builds on Rebeccas comment before its not about being popular its about being useful

Lucy Hayes:	Shifting the message from 'shock and awe' to what the weather impacts actually will mean to a community.
Amanda Lamont:	The Flood Community of Practice held an evening session in Brisbane and invited a host of media people - radio presenters, TV reporters, written word journalists - gave them some drinks and then invited a range of flood and community engagement experts to share info and facts. In many cases, the media just didn’t know the facts, not purposefully going against. It was a brilliant event and one I think should be repeated in other places, and more times. Great outcomes and demonstrative of good partnership with key stakeholders.
Barbara Ryan:	Great idea Amanda!
Amanda Lamont:	@Barbara Ryan - it was Piet Filet who organised it
Brenda Mackie:	Lucy - yes - what the weather will DO; but also what actions people can take
Barbara Ryan:	Outputs are a good way of ensuring a record of what you are doing when the senior management team is not within the target audience and therefore not on the channels we are using - they can assume we are not doing anything when they don't see the messages first hand.


bridget clarke:	the seed planting concept is very important! its hard to convince colleagues that its pointless measuring the water quality the day after the seedling is planted, but come back in 30 years...

Mark Dossetor:	we had a situation where power and telecommunications were out in an area following a storm - and yet only radio/internet messaging went out for community meetings - the after action review identified that sometimes paper messaging should be used to give the community information - and this could have been - and should have been used

Adam Carroll:	A "spiderweb of networks" is a great analogy. In big organisations, we often don't have local channels to share our message. Having contacts with ready-made local audiences is invaluable to help spread your message.

Kim Abbott:	As Michelle Poole has referenced: 'Relationships are the currency of Emergency Management'